Liugong excavator parts predict how the excavator industry will be in 2019
Date of issue:2019-01-12
[Liugong Excavator Parts Manufacturer] When you read this article, first say "sorry" to you in advance, because all the opinions in this article are the author's personal words, not official transmissions; only personal I made a brief guess about the excavator market in construction machinery; it cannot be used as your counseling proposition in work and in the workplace, but part of it can be used for reference.
2018 has passed very quickly, and moments have passed by us unconsciously. You who are working hard in excavating machines this year, don’t know how you feel. If you are a ten-year "veteran" you might think 2018 I have gained a lot in the year. Whether it is results or money, I believe you will have a very happy year. If you are a "recruit", then you may think that this profession is full of all kinds of temptations, because You think making money in 2018 is easy. If you haven't made money, maybe you haven't accumulated to a certain date, or you are not diligent.
After all, 2018 is far away from us. Whether it is good or bad, it can be used as a memory and remembrance of our youth, but not as a capital to show off in the future, because the past will never come back. Regarding 2019, I don’t know what plans you will make for yourself, or what proud results you will make in 2019. After all, 2019 can only be said briefly, not like 2018. It's so relaxed, safe and quiet; because 2019 will bring you many challenges and opportunities.
Speculation 1: Excavator market sales will decline in 2019
I have communicated with several people about the entire 2019 situation. Many people have great expectations about the 2019 shopping mall. Some people predict that it will increase by at least 15% in 2019, while others predict that it will increase by more than 30% in 2019, etc. , No matter how exaggerated other people’s words are, they even come up with the sales data in 2017 and 2018 to analyze the growth rate; but I am still indifferent, because I believe that the sales of the excavator mall in 2019 will definitely be lower than in 2018 , As for how much it dropped, I don’t know.
What is the annual sales volume from 2018 to the present, and there is no specific relevant data. If the statistics come out, I will definitely post a picture to clarify; I have nothing to do in the first two nights, and I have been doing it since 2008. The sales cycle in November 2018, because as of November 2018, it is now the highest sales node in the entire 10 years. There is a saying in China that things must be reversed; 2019 will inevitably go down, I don’t know you who are reading this article , Do you agree;
Speculation 2: Selling meets an inflection point, renting out
In many developed countries such as Japan and the United States, we all know that the so-called large agents are some large-scale renters, and so far in the country has not constituted the so-called largest renters, but Liugong excavator parts manufacturers trust that 2019 will be a The turning point for renters, in this year, there will be many factories, agents and even third-party renters who will cross the border and start to enter the rented shopping malls, and in the next 2-3 years, it may be renting and deepening. The talk should be service.
The breakthrough of construction machinery + Internet does not necessarily have to be the excavator sector, but once the excavator sector is broken, then the huge share of the entire construction machinery market will be pryed at a glance. I trust many people to calculate an account and rent the entire excavator. The scale of the mall is three to four hundred billion. If the leased mall is opened or integrated, then where will the so-called agents go? Even many small rental individuals will face a big difficult challenge.
Especially for renters with regular operations, many leases now issue a 6% tax point to Party A. If a corresponding 16% tax point is issued, then it is undoubtedly a huge tax savings for Party A. Expenses! Moreover, these tax points can be saved, not inevitable; but now many people in the market don't mind, trust in this aspect will only be gradually paid attention to by the top management of Party A's company and the financial staff;
Speculation 3: Second-hand channels are declining, and equipment is becoming regular
In 2016, there used to be many channels and merchants for second-hand mobile phones, but almost all of them are entering a period of shrinking in 2018. In fact, it is not that the company is poorly managed, but that the second-hand shopping mall of construction machinery is not like a car, but many channels just learn The method of using second-hand cars, but not based on the characteristics of the entire construction machinery market, and the analysis of related series of data such as the positioning and hobbies of the entire professional population, etc., for targeted expansion of the services of second-hand equipment.
Many people say that perhaps it is not your peers who defeated you, but the professional layman. I believe that there are barbarians everywhere at the "doorway", but about the construction machinery market, it is really not a situation that you can overthrow if you want to overthrow it. , It is determined by the characteristics of this profession and the behavior of the crowd; many people say that we want to "educate" this profession, but Liugong excavator parts manufacturers would like to ask, how much capital and energy do you plan to invest? Let's not discuss the issue of education malls in depth today.
Now the production quality of localized equipment is gradually stable, and professional users are considering the calculation of investment costs, and now they are gradually accepting domestically-made equipment, and the overall calculation is even more cost-effective than second-hand equipment. Before many people’s idea of buying second-hand equipment, they can now consider more domestically-made equipment. However, the performance of second-hand equipment is unstable, which has made users desperate. Coupled with the convenience of financial borrowing, the quality of second-hand equipment is directly affected. It must be reliable and stable, otherwise it will show up.
Guess four: sell into no bottom line, directly fight bayonet
Because of the outbreak of shopping malls in 2017 and 2018, many factories and agents, and even failed to respond, the shopping mall has been invisible to the opponents. These are undoubtedly the biggest damage to itself, and in 2019 all factories And agents will re-emphasize shopping malls from the beginning, and are ready to fight, so the naked bayonet without a bottom line is now the only way everyone can fight for market share. If any company is still expecting a slight result , Then you will completely die in this mall.
The price-performance ratio of domestic equipment, the commercial policy of imported equipment, and the strong support of factories will directly lead to naked competition in shopping malls in any region; what is the brand, what is the top of the mall, etc., those are the clouds of the past. , And current users only recognize how much value this device can invent. The salary of personnel, the settlement cycle of the billing period, the pressure of monthly repayment, etc., users have to consider the actual cost, as long as the investment cost is reduced. Invent greater value.
Guess five: shortage of employees
Liugong excavator parts manufacturers believe that the most lacking of construction machinery in recent years is people, not talents; whether it is a fresh graduate or a few years now in the workplace, it is all about the construction machinery market. There is not much liking, these are all dependent on the current standard of living; for example, the current driver may be able to get a monthly salary of white-collar workers, but the hardship on the construction site has made them reluctant to eat. Suffering, maybe even a live broadcast can earn 8,000 per month, or even the second generation of the rich and the second generation of the second generation;
Including many of the current sales personnel, they require this degree and that degree, but the treatments given do not match the work they do. If they are a little bit cultural, they will publish some articles on the Internet every month and do self-media every month. A monthly income of three to five thousand is not a problem, and many sales personnel may also be three to four thousand, but there are few deductions and eight deductions per month. What is even more illusory is the sales bonus, which is almost a collapse of TM. So all these are leading to the loss of personnel.
So the best way to train people is undoubtedly to cooperate with technical schools. This can be said to be a win-win-win situation. Whether it is a company, a school or even a student, they can get what they want;
Guess Six: Implementation of the Internet of Things, Intelligent Management
The Internet of Things has been a topic in recent years, but many people are not used to construction machinery for the time being, but in 2019 there will be many so-called black boxes, some of which are called GPS. It is this kind of software that helps many users. Handling multiple different devices, maybe a certain brand before, all have the same GPS monitoring, but in 2019 I believe that more and more technology companies will start to develop an application software that can handle different brands and different mechanical equipment . Only one APP can handle multiple devices.
Guess 7: Domestic equipment stores will be added
Many professionals have always regarded imported brands as the leader of the shopping malls, but in 2019, it will be able to show the market share of domestic brands better. In recent years, Sany has laid a solid foundation and reputation for domestic brands, and users are now I have been quite satisfied with the quality and service of domestic brands. In fact, this situation shows not only the hard domestic quality, but also the industrial progress of our big country.
The market share of Sany, XCMG, and Lingong in 2018 is a better reflection of the fact that it will also occupy a larger share of the second market in 2019. Users no longer buy for the reason of pure patriotism before. More The quality of domestic products is excellent, and for the checkout cycle of engineering models, domestic equipment with higher cost performance has to be considered, especially the rational positioning of the current domestic brands is the importance of outstanding market marketing.
All these are not alarmist talk, but want to tell you that the opportunity of the shopping mall is by your side. Liugong excavator parts manufacturers think that they want to do well in two points: 1. You change and get used to the market; 2. You are an invention If you change the shopping mall; but the second possibility is very confused; instead of spending any useless moments, it is better for you to start to master every day of 2019 to develop a shopping mall.